WORK
NEW YORK LOTTERY
Collaborated with creative teams to produce and adapt a wide range of print and digital assets for high-profile campaigns, including “Nothing Surprises a New Yorker” and “GRANDE.” Responsibilities encompassed preparing production-ready materials for out-of-home (OOH) placements such as subway wraps, Times Square displays, and Penn Station takeovers, as well as digital and social media content. Utilized Celtra’s Creative Automation platform to efficiently create and manage English and Spanish adaptations of digital units, ensuring brand consistency and timely delivery across various formats and platforms.
OOH
DIGITAL
MASTERCARD
Supported all lines of business, with a focus on high-visibility “Station Domination” campaigns at Penn Station and Grand Central Station. Produced a wide range of assets including posters, light rails, train wraps, stair decals, and column wraps, ensuring consistency across numerous formats and templates.
OOH STATION DOMINATION
LIGHT RAIL WRAP
Converse
Supported technical OOH placements, from bus wraps to decals, Posters and more.
BUS WRAP TEMPLATE LAYOUTS
POSTERS
VERIZON
Led production across all business units for print (OOH, magazine, newspaper, collateral, POP) and digital campaigns. Developed custom scripts and streamlined workflows to meet complex brand requirements and tight launch timelines. Partnered closely with the Verizon team on new POP and product launch initiatives, often delivering under overnight deadlines. Additionally, secured a new piece of business by creating a custom Illustrator script that generated hundreds of app tile sizes for various Verizon sub-brands and partners, significantly accelerating delivery and ensuring consistency.
BILLBOARDS
BUS KIOSKS
WEB
CHIC-FIL-A
Supported high-profile out-of-home campaigns, including unique Times Square placements featuring 3D cows and unconventional formats. Developed custom InDesign scripts to automate resizing across 100+ deliverables per campaign, ensuring brand consistency and accuracy across both standard and non-traditional print and digital sizes.
BILLBOARDS
TIMES SQUARE TAKEOVER
MICROSOFT
Supported the high-profile launch of Xbox One X and S with a focus on out-of-home advertising, including prominent bus wraps. Collaborated with the creative team to adapt key visuals and manage production files, ensuring brand accuracy and flawless execution across all deliverables. Played a key role in meeting tight deadlines for launch rollout.
BUS WRAP