work experience

Craft New York (McCann) – New York, NY

Design Supervisor (2020–2025) Senior Designer (2017–2020)

  • Led a team of designers across print and digital production for high-profile campaigns for clients like Verizon, Mastercard, Microsoft, Chick-Fil-A, Lockheed Martin, New York Lottery and L’Oreal.

  • Collaborated closely with creative teams to optimize cross-platform campaigns and develop solutions that enhanced client outcomes.

  • Managed resizing, revisions, and QA of mechanicals across a variety of formats: newspaper, magazine, out-of-home, web banners, digital/social.

  • Acted as final checkpoint before campaign launches, ensuring brand compliance, quality standards, and accuracy.
    Created and implemented custom automation scripts in InDesign and Photoshop to streamline production workflows.

  • Spearheaded early AI integration for internal teams: tested Adobe Firefly, MidJourney, and ChatGPT for workflow enhancements and served as unofficial prompt engineer.

  • Maintained and managed font licensing across NY offices using Universal Type Client/Server.

  • Trained team members on new tools, practices, and production standards.

  • Other responsibilities: - Digital storyboard creation - Light retouching of the creative for legibility across all media - Simple banner animations in Celtra

DELLA FEMINA ADVERTISING – New York, NY

Studio Manager | Art Director (2011 - 2016)

  • Oversaw studio operations and mechanical production across multiple client accounts.

  • Managed daily workflow of designers and collaborated closely with creative and account teams to finalize campaign materials.

  • Also served as Art Director on select accounts, leading visual execution for clients including ShopRite, Atlantic Health, Valley National Bank, Liv Vodka and Purdue Pharma.