work experience
Craft New York (McCann) – New York, NY
Design Supervisor (2020–2025) Senior Designer (2017–2020)
Led a team of designers across print and digital production for high-profile campaigns for clients like Verizon, Mastercard, Microsoft, Chick-Fil-A, Lockheed Martin, New York Lottery and L’Oreal.
Collaborated closely with creative teams to optimize cross-platform campaigns and develop solutions that enhanced client outcomes.
Managed resizing, revisions, and QA of mechanicals across a variety of formats: newspaper, magazine, out-of-home, web banners, digital/social.
Acted as final checkpoint before campaign launches, ensuring brand compliance, quality standards, and accuracy.
Created and implemented custom automation scripts in InDesign and Photoshop to streamline production workflows.Spearheaded early AI integration for internal teams: tested Adobe Firefly, MidJourney, and ChatGPT for workflow enhancements and served as unofficial prompt engineer.
Maintained and managed font licensing across NY offices using Universal Type Client/Server.
Trained team members on new tools, practices, and production standards.
Other responsibilities: - Digital storyboard creation - Light retouching of the creative for legibility across all media - Simple banner animations in Celtra
DELLA FEMINA ADVERTISING – New York, NY
Studio Manager | Art Director (2011 - 2016)
Oversaw studio operations and mechanical production across multiple client accounts.
Managed daily workflow of designers and collaborated closely with creative and account teams to finalize campaign materials.
Also served as Art Director on select accounts, leading visual execution for clients including ShopRite, Atlantic Health, Valley National Bank, Liv Vodka and Purdue Pharma.